A Major Step: FU3L x Porsche.
A major step into top-tier motorsport, FU3L secures a partnership with Porsche Carrera Cup Benelux, bringing sustainable fuel to the grid and placing the brand at the centre of a highly competitive European championship.
April 2026
Breaking into the motorsport paddock with a new brand presents its challenges, particularly at a high level where trust and proven performance are critical. For FU3L, months of groundwork have led to a significant milestone, partnering with Porsche Carrera Cup Benelux at a time when the introduction of a sustainable fuel mandate is reshaping the landscape of the sport.
The 2026 regulation changes have opened the door for new conversations across multiple championships, and this partnership represents a clear result of that momentum. Behind the scenes, a considerable amount of work has gone into making this possible. The team at Babol have played a key role in building the FU3L brand across digital channels, from website development and social content to LinkedIn strategy and tender presentations. That work has positioned FU3L as a credible and competitive option within the space and now carries through into a partnership where the brand appears at every level of the championship.
On track, the visibility is immediate. The FU3L logo will appear on every car throughout the championship, alongside placement on the Porsche Carrera Cup Benelux website and podium backdrops. For a growing brand, this level of exposure across a full racing season marks a significant step forward.
The championship begins at Spa-Francorchamps in May, setting the stage for FU3L’s presence in a live racing environment. Preparation is already underway to ensure the brand is represented consistently across every touchpoint. This includes branded teamwear and accessories for those working in the fuelling zone and across the paddock, as well as PR-focused packs designed to build awareness at events throughout Europe.
Operationally, the scale is equally notable. Over the course of the championship, FU3L will supply 27,000 litres of fuel to teams, maintaining a presence at each event and supporting the series from both a logistical and branding perspective.
Looking beyond the main season, the relationship will continue into the winter months with the Porsche Sprint Challenge Benelux, extending FU3L’s involvement and strengthening its position within the Porsche racing ecosystem.
