Driving Sustainable Racing in New Zealand.
Bringing sustainable fuel to the forefront of competitive motorsport, FU3L partnered with Toyota Gazoo Racing New Zealand to support a championship built around performance, innovation, and environmental responsibility.
October 2025
Delivering fuel to the other side of the world introduced its own challenges. With the team based in New Zealand and operating nine hours ahead, communication had to be carefully managed to keep everything moving smoothly. Despite this, the required volume of fuel was supplied without disruption, supporting the full championship and reinforcing confidence in FU3L’s ability to operate on an international scale.
Away from logistics, there was a strong focus on telling the story. Working closely with the championship’s marketing team, content was created throughout the season to capture the role of sustainable fuel in a high-performance racing environment. The aim was to show it in action; on track, under pressure, and delivering exactly what’s expected at this level.
That presence was visible across the grid. Every car carried the FU3L logo on its side pod, while the message of 100% sustainable fuel was displayed across each rear wing. It became part of the visual identity of the championship, appearing consistently across race weekends and wider coverage.
With a full season successfully completed, attention now turns to what’s next. The partnership is set to continue into 2026, building on what’s already been established and further embedding FU3L within a championship that continues to move motorsport in a more sustainable direction.
