FU3L at Imola: Connecting the Race Weekend Experience.
As the 2026 Porsche Carrera Cup Benelux season continued, Round 3 at Imola gave FU3L another opportunity to build its presence across one of motorsport’s most iconic circuits.
July 2026
Following the opening rounds at Spa-Francorchamps and Zandvoort, FU3L headed to Italy as Porsche Carrera Cup Benelux arrived at the legendary Imola circuit for Round 3 of the 2026 season.
As one of motorsport’s most iconic venues, Imola provided another powerful setting for FU3L to continue developing its presence as the championship’s exclusive sustainable fuel supplier. With a strong weekend of racing, high-calibre competition and a full paddock environment to support, the event was another opportunity to bring the partnership to life both on and off the circuit.
For Babol, the focus around Imola was on the details that help shape the wider race-weekend experience.
While FU3L’s role is centred around supplying sustainable fuel to the championship, a successful partnership is built through more than the product alone. It is supported by the communications, planning, brand touchpoints and coordination that help teams, organisers and guests understand the partnership clearly and experience it consistently.
Ahead of the weekend, our work focused on helping key information reach the right people at the right time. From race-weekend communications to team-facing updates, each element was created to support a smooth arrival and on-site experience. In a live motorsport environment, where timing, clarity and coordination all matter, these details play an important role in helping the partnership feel professional and connected.
Alongside communications, we continued to support FU3L’s brand presence across the event. Every visible touchpoint contributes to how a partnership is understood, from the way information is presented to the consistency of the brand across the paddock. At Imola, this meant helping FU3L show up with clarity, purpose and confidence throughout the weekend.
The work also extended into the practical side of race-weekend delivery. Motorsport events involve multiple moving parts, from team requirements and guest experience to on-site preparation and logistical coordination. Our role was to help bring these elements together in a way that supported the wider activation and allowed the FU3L partnership to feel seamless from start to finish.
Imola itself delivered exactly what the championship is known for: close racing, committed driving and a strong sporting spectacle. For FU3L, it was another chance to demonstrate sustainable fuel operating in real race conditions, across a competitive grid, at one of the most respected circuits in the world.
From a marketing perspective, weekends like this are important because they help turn technical proof into a visible brand story. Sustainable fuel does not only need to perform; it needs to be seen, understood and trusted by the people around the sport. Through content, communications, brand consistency and event support, each race weekend becomes another opportunity to build that understanding.
As FU3L’s first season with Porsche Carrera Cup Benelux continues, each round adds momentum to the partnership. Spa marked the start, Zandvoort helped strengthen the presence, and Imola provided another iconic stage to connect the product, the brand and the race-weekend experience.
