Motul Builds Presence Across Shelsley Walsh.
With crowds around the stand, Motul branding across the venue and standout cars placed in key spectator areas, Food & Fuel became a full-site brand activation.
August 2026
Food & Fuel at Shelsley Walsh brought together cars, enthusiasts and a relaxed automotive atmosphere in one of the UK’s most recognisable motorsport settings.
For Motul, it was an opportunity to build a presence that could be seen across the event, with the stand acting as the main hub and wider branding carrying that presence throughout the venue.
Ahead of the event, we planned the product range around a Motul Garage, creating a vibrant display for the summer setting and giving visitors a chance to explore the products on show.
Once the event got underway, the spin-the-wheel activation quickly became one of the busiest parts of the stand. With Motul prizes up for grabs throughout the day, it drew a steady crowd and brought plenty of energy to the space.
Alongside the stand sat the RatDog E92 BMW M3, adding another strong visual element and tying Motul directly into the performance car culture that sits at the heart of Food & Fuel.
The branding then continued well beyond the stand.
Flags, banners, branded gazebos and inflatable arches were positioned around Shelsley Walsh, helping Motul stay visible as visitors moved through the venue and giving the whole event a more connected branded feel.
One of the standout placements was the Liberty Walk x Motul GT-R, positioned beside the spectator area where people gathered to watch the cars head up the hill. It put one of Motul’s most eye-catching cars right in the middle of the action and gave the brand another strong presence away from the main stand.
There was plenty happening behind the scenes too. Our team supported the planning, product selection, signage and setup, as well as the practical jobs needed to bring everything together once we arrived on site.
By the end of the day, Motul’s presence could be seen across the whole event, from the crowds around the stand to the cars, signage and branded areas positioned throughout Shelsley Walsh.
A full event activation, with every element working together to keep Motul visible throughout Food & Fuel.
