Launching the Partnership: FU3L x PCCB.
Behind the rollout of FU3L’s partnership with Porsche Carrera Cup Benelux, Babol supported the project across digital, communications, branding, and team onboarding, helping build a connected experience ahead of the 2026 season.
May 2026
Launching a motorsport partnership takes a lot more than a single announcement.
With FU3L announced as the exclusive fuel supplier for Porsche Carrera Cup Benelux 2026, we’ve been working behind the scenes to help bring the rollout together across digital, communications, branding, and team onboarding. From the beginning, the focus was making the experience feel clear and connected for the teams using FU3L throughout the season, while making sure every part of the rollout worked naturally together across the championship.
Working alongside FU3L and championship organisers ProSpeed, we supported the rollout across multiple touchpoints both online and across the paddock. Early in the project, that included presentation design during the tender process, helping shape how the partnership was introduced from the outset before attention shifted towards building the operational and digital systems around the championship itself.
The FU3L website was updated with dedicated fuel ordering forms, collection schedules, and key race information, giving teams a single place to access everything they needed ahead of each event. Alongside the website rollout, onboarding became a major part of the project too.
One area we especially enjoyed building was the “Welcome to FU3L” experience ahead of race one. The emails were designed around the practical information teams actually need during a race weekend, including fuelling station maps, collection times, key contacts, and event details, helping make the process feel seamless from day one without overcomplicating it.
Away from the digital side, we also helped prepare branded teamwear, fuelling station assets, and supporting visual materials to make sure the FU3L presence carried consistently throughout the paddock and across the wider championship environment.
Social media became an important part of the rollout as well. Connecting with teams and drivers, supporting posts, reposting content, and helping introduce the FU3L brand across the wider championship ecosystem all played a role in building momentum around the partnership as the season got underway.
Because the strongest partnerships are built through every interaction around them.
