Motul x Food&Fuel: The Last Course.

Food&Fuel: The Last Course brought the automotive community together at Bicester Motion for another day of standout cars and plenty of activity across the venue.

For Motul, it was an opportunity to build on its presence at previous Food&Fuel events, bringing something new to the stand while continuing to connect with the enthusiasts who make these events what they are.

This time, the focus was on giving visitors more reasons to get involved.

Two Caterhams took their place on the Motul stand, immediately creating a talking point and drawing attention from visitors throughout the day. But there was more to the activation than the cars themselves.

Alongside the display, visitors could scan a QR code for the chance to win a Caterham Drift Day experience, taking the excitement beyond Bicester Motion and giving one lucky winner the opportunity to experience the cars from behind the wheel.

The stand also brought Motul's product range directly to the automotive community, with products available to purchase on the day. It gave visitors the opportunity to explore the range, speak with the team and pick up products for their own vehicles, adding a retail element to the wider brand activation.

One of the biggest talking points of the event came from Motul partner AutoAlex, with the reveal of his Clio V6 bringing another moment of excitement to The Last Course.

With a crowd gathered for the reveal, it was exactly the kind of moment that makes events like Food&Fuel such a strong platform for automotive brands, bringing people, cars and content together in one place.

And with plenty happening across the venue, there was no shortage of content to capture.

Our team delivered social coverage throughout the event, from the Caterhams and competition to the AutoAlex reveal and the atmosphere around the stand. A mix of behind-the-scenes footage, short-form videos and collaborative content helped extend Motul's presence beyond those attending on the day.

Ahead of the event, collaborative content with Food&Fuel also helped build anticipation, giving the activation visibility before the gates even opened.

There was plenty happening behind the scenes too. From the competition materials to coordinating the Caterham display, product selection and content production, our team worked across the different elements needed to bring Motul's presence together.

By the end of the day, the stand had delivered more than a place to showcase products. It had become a hub for competition entries, automotive conversations, content and sales, with the AutoAlex reveal adding another standout moment to the wider event.

Another Food&Fuel activation that brought Motul closer to its audience, combining experiences, products and content to make the most of the final event of the season.