FU3L Powers Porsche at Zandvoort.

As FU3L’s first season as the exclusive sustainable fuel supplier to Porsche Carrera Cup Benelux continues, Round 2 provided another opportunity to strengthen the partnership through a combination of communications, digital support, branding, and event operations.

In the lead-up to the event, our focus was on ensuring teams had access to the right information at the right time. From updating race-specific content on the FU3L website to distributing event communications and coordinating with key contacts across the championship, every activity was designed to make the experience as straightforward as possible for teams and organisers.

We created targeted email communications, which provided teams with essential race weekend information ahead of arrival, helping everyone come to the circuit prepared and informed before the first session got underway.

Alongside communications, work continued to support the visual presence of the FU3L brand throughout the championship. This included the production of fuel zone branding, teamwear, and supporting materials that contributed to a professional and consistent environment at the event.

Social media remained an important part of the activation throughout the weekend. From promoting the event and amplifying championship content to engaging with teams, drivers, and partners, digital activity around Zandvoort helped extend the reach of the partnership beyond the circuit and further build awareness of the FU3L brand.

While the racing delivered another memorable weekend at one of Europe’s most iconic circuits, the success of a partnership like this is often shaped by the work that takes place behind the scenes, both before the cars hit the track and after the chequered flag falls.

From websites and email communications to branding, content creation, and relationship management, each element plays a role in creating a seamless and connected experience that supports the partnership both on and off the circuit.